PRIVACY POLICY

POLICY STATEMENT

APAWREL is committed to keeping your data safe and your tail wagging. We recognise that when you engage with us you trust us with your deets as much as your treats, and that you don't want any sneaky surprises. We take privacy as seriously as we take belly rubs — very seriously!

 

PURPOSE

This Privacy Policy (the “Policy”) explains how APAWREL, ABN 32 296 045 373, (the “Site”, “we”, “us”, or “our”) collect, use, store, protect and discloses your personal (paw-sonal) information when you visit, use our services or make a purchase from www.apawrel.com.au (the “Site”) or otherwise communicate with us (collectively, the “Services”). For the purposes of this Policy, “you” and “your” means you as the user of the Services, whether you are a customer, Paw-Tester, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act).

 

Please read this Privacy Policy carefully.

 

 

HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION

To provide the Services, we collect personal information about you from a variety of sources described. The information that we collect, and use varies depending on how you interact with us.

 

Personal Information is dug up in many ways including: interviews, correspondence, telephone conversations, sms, emails and messaging, via our Site, in forms, surveys or questionnaires filled out by you, via our social media, from your social media, using cookies, from your verbal commands (and smells) when we meet, and from third parties. We don’t guarantee website links or policy of authorised third parties.

 

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

 

WHAT PERSONAL INFORMATION WE COLLECT

The types of personal information we obtain about you depends on how you interact with us, our Site and use our Services. To stop you scratching your head, in this Policy:

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• Personal Information means information, relates to, describes or can be associated with you - How the hoomans at APAWREL know it is you. Personal information does not include anonymous, aggregated or de-identified information or information about companies which does not identify individuals.

• Sensitive information means a category of personal information that reveals more about a user’s identity or characteristics that is of a commercial, financial, proprietary, or privileged nature; and may include information about racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record, sexual preferences or health information. Sensitive information will be used by us only:

 

The following sections describe the categories and specific types of personal information we collect.

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What We Collect Directly from You

We collect only the essentials—no sniffing around for extra details! The information we gather that you directly submit to us through our Services may include:

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• Contact details including your name, address, phone number, and email.

• Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Pet characteristics including name, bread, measurements, characteristics and any custom clothing preferences.

• Account information including your username, password, security questions and other information used for account security purposes.

• Shopping information including the items you view, put in your cart, saved into your account like loyalty points, product reviews, referrals, gift cards, or purchases.

• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

• Images and opinions including photos, usernames and content shared through competitions and social media content tagging us that may be reposted or used on our site to promote our products.

• Feedback, Suggestions and Preferences including product ideas, improvements, complaints and compliments, for example, when entering competitions, completing questionnaires and tagging APAWREL in sharing or posting comments on third party sites.

• Sensitive information including details obtained when you apply to work or supply products and services to us and is only used for the primary purpose for which it was obtained; a secondary purpose that is directly related to the primary purpose; with your consent; or where required or authorised by law and is not retained.

 

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

 

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

 

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

 

• Companies who support our Site and Services, such as Wix.

• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

 

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

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HOW WE USE YOUR PERSONAL INFORMATION

We promise to only use your details for good—no spam, just the important stuff! We use your information for:

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• Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account.

• Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you updates on new products, sales, and exclusive pup-friendly content if you’ve opted in!. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.

• Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.

• Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

• Vendor, Affiliate, and/or Recruitment Evaluation and Selection. We use your personal information, and where applicable sensitive information, to evaluate and make decisions lawfully in accordance with our Vendor, Affiliate, and/or Recruitment Evaluation policies. Sensitive information will be used by us only (a) for the primary purpose for which it was obtained; (b) for a secondary purpose that is directly related to the primary purpose; (c) with your consent; or where required or authorised by law.

• Research, Funding and Promotion. We may also share non-personal, de-identified and aggregated information for research, funding, sponsorship, tender or promotional purposes including geographical information and purchase history to generate reporting about the environmental impact of waste reductions achieved through our eco-paw-friendly business model.

• And Compliance with legal obligations.

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COOKIES

We use cookies (the digital kind, not the dog treats) on our Site to enhance your browsing experience. For specific information about the Cookies that we use related to powering our store with Wix, see https://www.wix.com/about/cookie-policy. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites. You can manage or disable cookies in your browser settings, but be aware that some features of our website might not work as smoothly.

 

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls, but be aware that some features of our website might not work as smoothly. Removing or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

 

Please note that while your browser may allow you to transmit a “do not track” signal, like many websites, our Site is not designed to respond to such signals. To learn more about “do not track” signals, you can visit http://www.allaboutdnt.com/.

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HOW WE DISCLOSE PERSONAL INFORMATION

Sharing treats and toys is especially necessary in training or for a game of fetch. We will only share your information where absolutely, paw-sitivily and consensually, or legally, necessary. In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

 

• With trusted delivery partners and third parties to get your pup’s outfit to your doorstep; to manage fulfillment and shipping. Our delivery partners will use your information in accordance with their own privacy notices.

• With payment providers to securely process transactions. Our payment providers will use your information in accordance with their own privacy notices.

• With vendors or other third parties who perform services on our behalf (e.g., IT management, data analytics, customer support, cloud storage)

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.

• If required by law (but only after giving it a thorough sniff to ensure it’s legit) including to respond to subpoenas, search warrants and similar requests; to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

 

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you, without your consent.

 

USER GENERATED CONTENT

The Services may enable you to post product reviews and other user-generated content. Social media platforms also may allow you to follow, friend, tag or collaborate with us generating content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

 

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

 

THIRD PARTY WEBSITES AND LINKS

Our fetching Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

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CHILDREN'S DATA

Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

 

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

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HOW WE STORE & PROTECT YOUR DATA

We intend to guard your data like a pup guards their favorite toy! Only authorised personnel have access to the records of your information that we retain, and we never sell your data to third parties. Paw-lease be aware that no security measures are paw-fect or impenetrable and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

 

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

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YOUR RIGHTS

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

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• Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

• Right to Delete: You may have a right to request that we delete personal information we maintain about you.

• Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.

• Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

• Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

 

Want to check or update your details or exercise your rights? Just bark at us via email, or where indicated on our Site and we’ll help you out!

 

We will not discriminate against you for exercising any of these rights. Paw-lease be aware that we may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

 

COMPLAINTS

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

 

International Users

Paw-lease be aware that APAWREL operates in Victoria, Australia and are presently unable to process purchases to be shipped to other countries. As such, where you do give us your personal information we may transfer, store and process your personal information outside the country you live in. Your personal information is also processed by staff and third-party service providers and partners in these countries.

 

If we transfer your personal information out of Europe, we will rely on recognised transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

 

HOW TO CONTACT US

Got questions or concerns about your privacy? Should you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us. Fetch our contact details, we’re here to help!

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UPDATES TO THIS POLICY

We may update this Privacy Policy from time to time to keep up with new regulations or improve our practices operational, legal or otherwise. We’ll let you know of any major changes—no surprises, just transparency by posting the revised paw-licy on the Site, update the “Last Updated” date and take any other steps required by applicable law.

 

By using our website and services, you agree to this Privacy Policy. Thanks for trusting us to keep your details safe while we focus on keeping your pup stylish!