ProcrastiREELing: the playful word Apawrel’s founder coined to describe spending more time filming Instagram Reels than actually crafting.

Learn how to plant Apawrel seed-infused recycled tags (or seeds) using toilet rolls. Eco-friendly, zero waste & paw-some DIY gardening hack!

Why “eco” fashion might be making things worse and how Apawrel is flipping the script with rescued textiles and slow, paw-some design.

Inspired by the coffee analogy, discover why filling your dog bowl with kindness, courage & Apawrel’s values matters when life bumps you.

In honour of World Breastfeeding Week, learn about how your pup can become the ultimate breastfeeding support. chec out our dogs guide

Discover why we surprise good dogs with eco-friendly bandanas on the spot. No contest, just love. Join the #LoveApawrel kindness trail.

Discover how Apawrel is building a community of like-minded circular economy entrepreneurs at the ReeVAMP Market!