Love At First Sniff – Apawrel's Surprise Dog Bandana Gifting

Why We Gift Bandanas to Pups We Meet

At Apawrel, we’ve always believed that good dogs deserve good things. And sometimes, the best things in life aren’t bought — they’re gifted.

That’s why we started our Love At First Sniff campaign.

It began simply enough: we were out walking, coffee in hand, when we spotted a pup patiently sitting while their human chatted with a friend. Calm, sweet, and sporting a tail that thumped happily with every passing dog. We thought, that’s the kind of dog we made Apawrel for. So we gifted them a bandana — made with upcycled materials, stitched with love, and designed to spread smiles.

And the reaction? Pure magic.

From that moment on, we knew this needed to be part of Apawrel’s story. Now, wherever we go, we carry a few bandanas just in case we meet a pup who melts our hearts. There’s no form to fill. No entry requirements. Just genuine appreciation for the dogs who brighten our day. It's our way of saying, you matter, and you look amazing doing it.

If you’ve been lucky enough to receive one of our gifts, we’d love for you to:

• Share your story online

• Tag us at @apawrel.official

• Use the hashtag #LoveApawrel so others can follow the trail of kindness

Every gifted bandana is made from rescued fabric, keeping usable materials out of landfill and turning them into wearable joy. It’s a small gesture, but we believe those are the ones that stick.

We’ll be featuring some of our favorite pup moments here and on our social channels — so keep your eyes (and tails) peeled.

Because in a world where everything moves fast, there’s something special about stopping to appreciate a very good dog.