Why “eco” fashion might be making things worse and how Apawrel is flipping the script with rescued textiles and slow, paw-some design.

Apawrel’s cheeky apology for “cuddlability,” the perfect word to describe our cozy, dog hoodie, and approved snuggle-worthy fabrics.

From forgotten fabrics to feel-good fashion, why we repurpose, and how our handmade earrings are created with heart, doggo soul, and story.

Discover why we surprise good dogs with eco-friendly bandanas on the spot. No contest, just love. Join the #LoveApawrel kindness trail.

Is it safe to dress up your dog? Our latest blog explores how to dress your pup safely while keeping tails wagging.